SUE LOVE
copywriter, strategic & creative consultant

St. John Ambulance is a centuries-old first aid training organization that operates in dozens of countries around the world. 

 

At one time, St. John Ambulance was the undisputed leader in first-aid training. Everyone knew their name. Over the years, as competitors entered the marketplace, they lost market share and brand recognition.

 

Last year the Nova Scotia and PEI chapters approached Colour, asking for a brand refresh. They wanted to produce some billboards and a series of collateral print pieces that would simply and directly communicate their brand to the world.