SUE LOVE
copywriter, strategic & creative consultant

One Life is a surf school run by women. After extensive research, I realized that surfing is no mere pastime. It's an empowering and extreme sport that forces participants to come to grips with their own strength and with the power of the ocean. 

 

I wrote these passionate, first-person stream-of-consciousness messages to women who might want to give surfing a try. Evidently, the messages also spoke to existing surfers, as I had several requests from surfers (one in France, thank you Internet!) looking to buy a copy of the posters. 

 

They were used primarily as ads and posters but were also shared on multiple social media platforms.