SUE LOVE
copywriter, strategic & creative consultant

In Nova Scotia, we make use of a wide variety of human, social and health related services offered by government departments, non-profit agencies and local community groups. Finding the right service at the right time though, can be a real challenge. Enter 211. Available province-wide, 24 hours a day, 365 days a year the service helps connect consumers with the services they're looking for. This series of print ads, radio spots and DM launched the service.