SUE LOVE
copywriter, strategic & creative consultant

Bedford Place Mall was undergoing an identity crisis. It wasn't the biggest mall in the area. I didn't have the newest, hottest stores or the draw of a bunch of big-box retailers. It had a bookstore, a grocery store, a liquor store, a card shop, a toy store, a pharmacy, a few restaurants, a flower shop and a bunch of clothing stores and a lot of fun events taking place at centre court. In short, it had a bit of everything a consumer might need to make it a one-stop-shopping destination.  

 

The creative platform: Whatever you need, you'll find it at Bedford Place Mall.

 

The billboards, transit shelters, print ads and posters we created used strong visuals with unusual combinations of items available at the mall. 

 

I worked with my Art Director partner on the concepts, wrote the lines and worked closely with the photographer to prop and style the shots.