Moosehead

Brewed and bottled in Saint John, New Brunswick, Moosehead Lager is sold in all 50 US states and dozens of other countries around the world.

A few years ago, this promotion offered consumers two collectible cans in 24 packs of Moose Lager bottles. The cans designs were inspired by countries where the beer is sold. Bold graphic treatments and brief stories of each country's history, architecture or cultural traditions made this a very popular promotion. We heard stories of customers opening beer cases while still in liquor stores to see which cans they could add to their collection.

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