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MEDAVIE BLUE CROSS

People worry to the point of obsession about protecting what we have. We procrastinate making decisions – big and small – every single day of our lives. These spots use these human truths to make people stop and think about the relative importance of personal health insurance.

Medavie Blue Cross "Procrastination"

Medavie Blue Cross "Protection"

Medavie Blue Cross "Travel" Big Box ad

In this TV and online spot from a few years ago, we open on a seemingly healthy young man in the throes of a health crisis. The technique we used to depict a moment in time in reverse, helped make the point that the best time to get health insurance is while you are healthy. 

Medavie Blue Cross "Rewind"

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