SUE LOVE
copywriter, strategic & creative consultant
Sue Love Freelance Copywriter Halifax, NS
NSLC
Working with my agency team, I've conceived, designed, written, produced or overseen the creation of much of the communications you've seen in NSLC stores, on their website, in their digital communications, in-store flyers, education programs and special events over the last several years. From 140 character social media posts to 32-page newspaper inserts, here is a sampling of that work.
WINE DISCOVERY GUIDE
Research showed that customers were intimated by the large selection of wines in NSLC stores. My team at Colour worked with our clients to create a system that would help customers figure out what they like. We launched the Wine Discovery Guide with a plethora of in-store print collateral, a video, an advertising campaign and a newspaper insert. It worked so well, the NSLC has since launced similar programs for beer and cider.
NSLC NEWSPAPER INSERTS
In addition to their in-store marketing materials, a few times a year, the NSLC has used newspaper inserts as an engaging medium to help inform, educate and entertain their customers. These inserts were a lot of fun to research and write, featuring content on how customers could up the ante on their social occasions with entertaining ideas, food and drink recipes and menus, gift suggestions and promotions.
HERE'S HOW
As a way to add value in-store and online, NSLC launched a series called "Here's How", an ongoing series of quick tips, ideas and take-aways that add value to customers’ occasions and celebrations with NSLC products.They appeared in stores as shelf level POS, they lived online as videos and social media posts and they were regular content in newspaper inserts.
IN-STORE
A significant part of the NSLC's marketing efforts lives in their stores. They run 9 main promotions each year and support them with in-store thematic point-of-sale materials. Here is a small selection of those materials I've been responsible for over the years.
